THE POWER OF CULTURE
Identity and Community in Fragrance
At BROWN GIRL Jane, crafting fragrance is a cultural art form designed to evoke strong emotional, sensory, and memory responses that help us connect with ourselves and others on a deep level.
With the power to transport, connect, and evoke feelings of nostalgia, our culturally inspired fragrances celebrate the rich diversity of our world and promote inclusivity. Here, this manifests in a multitude of ways, including the use of traditional ingredients, reflectivity, and reference to communal scent memory.
Fragrance has been used throughout history as a means of expressing cultural identity, communicating social status, and enhancing personal beauty. It is a powerful cultural artifact that reflects the values, aesthetics, and traditions of different societies globally. Specifically, Black and Brown cultures have our own unique fragrance traditions and references that allow for a rich library of inspiration and appreciation.